Is selling on Shopee still worth it or market too saturated already?

It's still worth it, but not the easy money it was a few years back, and the strategy has to be different now. Honest reality: (1) Selling generic products that compete purely on price against cheap imports is a losing game, they'll always undercut you. (2) Where locals still win: products needing local trust and fast delivery, bulky/heavy items where shipping from overseas is costly, fresh/food/perishables, bundles and curation, strong customer service and after-sales, and building a brand not just listing commodities. (3) Fees and commissions have crept up, so know your margins tightly before pricing. What works for sellers I know: pick a niche you understand, add value (local warranty, faster shipping, good content), and use Shopee as one channel not your only one, combine with Instagram/TikTok and your own following. Don't sink big capital into stock first, test with small quantities. Saturated for generic sellers, yes, but there's still room for sellers who bring something extra. Start lean, validate demand, then scale.